LevelUp
- Concept to rollout
- Guided the creative process from mood-board exploration and visual strategy to final production-ready files, ensuring a cohesive look and feel across every deliverable.
- Targeted visual language
- Employed an energetic, contemporary color palette and motion graphics to resonate with a 20-something audience while maintaining JUF brand alignment.
- Integrated youth-oriented imagery and modern design motifs to communicate inclusivity and community.