LevelUp

Developed a fresh, youth-focused campaign for the Young Leadership Division, a key client of JUF, with the goal of engaging young adults in their 20s and highlighting opportunities for connection and community involvement.
  • Concept to rollout
    • Guided the creative process from mood-board exploration and visual strategy to final production-ready files, ensuring a cohesive look and feel across every deliverable.
  • Targeted visual language
    • Employed an energetic, contemporary color palette and motion graphics to resonate with a 20-something audience while maintaining JUF brand alignment.
    • Integrated youth-oriented imagery and modern design motifs to communicate inclusivity and community.

Social Teaser
Social Anouncement


Email Hero Animation
Email Hero Animation

© 2025 Samuel Thrasher - Art Direction and Design