IsraelNow
- Brand guidelines & systemization
- Authored a detailed brand standards manual covering logo usage, typographic hierarchy, color specifications (including accessible hex values), photography style, digital/print applications.
- Designed templates and asset libraries that allow each city’s marketing team to quickly produce on-brand materials with minimal design support.
- Updated collateral
- Created a refreshed print brochure with an updated layout and imagery to communicate the organization’s mission and programs with greater clarity and impact.
- Designed a new email hero image optimized for cross-platform responsiveness and easy replacement of localized content.