Young Leadership Division - Happy Hour

Designed a vibrant email and social media template aimed at attracting a diverse audience of young adults (ages 22–35) to recurring Happy Hour events. The design emphasizes inclusive visual storytelling and high-impact digital appeal.
  • Visual language & audience fit
    • Utilized an updated color palette with WCAG-compliant contrast ratios, ensuring accessibility for users with varying visual needs while maintaining energy and brightness.
    • Applied playful vector illustrations and geometric motifs to convey community, fun, and cultural inclusivity, all adaptable to different event themes.
  • System & flexibility
    • Built a modular layout with a strong typographic hierarchy and responsive grid, making it easy to swap event details or images while preserving structure.
    • Delivered organized, editable Adobe Illustrator and Dreamweaver files with smart layers and export-ready assets for rapid iteration by internal teams.




© 2025 Samuel Thrasher - Art Direction and Design