Bambuu Asian Eatery

Developed the brand identity and logo system for a QSR chain, establishing a visual foundation that reflects its fast-paced, approachable, and modern personality. From early concept sketches to final lockups, I crafted a bold, scalable mark paired with a flexible color and type system. The result is a cohesive, recognizable identity designed to work seamlessly across packaging, signage, digital platforms, and in-store experiences.


© 2025 Samuel Thrasher - Multidisciplinary Designer & Art Director